In 1715,
a patent for distilling corn was issued to Thomas and Sybilla Masters. In
addition to purifying the corn, their petition indicated that “…the said Corn
so refined is also an Excellent Medicine in Consumptions & other Distempers”
(Armstrong and Armstrong 1991:159). They received a license for the first “patent”
or over-the-counter medicine in America and it had the distinction of being
called Tuscarora Rice.
By the nineteenth century, the heyday for
patent medicines, the countryside was replete with peddlers hawking remedies
that claimed to cure everything from consumption to cancer. Between 1865 and 1900, there were hundreds of
them touring the country (figure 1). In an effort to attract crowds and spur
interest in the languishing sales of their products, traveling salesmen began
providing entertainment with their presentations. The pitchman was often surrounded
by performers drawn from the circus, traveling theater troupes and minstrel
shows. Before radio, movies and television, these “medicine shows” were a
leading form of entertainment both in metropolitan areas and remote towns across America.
Company representatives had to present at
least the perception of authenticity in merchandising their products, especially
if they were hawking purported “Indian Medicines.” Non-Indian enactors who performed
in these events had to look and dress like Indians as many popular products had
indigenous or Native American sounding names.
Products such as Allen’s Indian Blood Corrector, Dr. Seneca’s Gall
Remedy, Dr. Roger’s Indian Fever Cure, Aztec Pile Cure and Dr. Kilmer’s Indian
Cough Cure Consumption Oil claimed to ameliorate cancer, syphilis, kidney
disease and a host of other ailments. These were just a few of the thousands of
remedies that were offered for sale with names that implied they were an
indigenous cure for practically any illness known to man.
Many nineteenth century photographs have
survived that depict Native people who were involved in these medicine shows and
in a fair amount of them the subjects are identified as Iroquois (figure 3 and
4).
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Figure 3 – Cabinet card,
4.5 x 6.5 inches. Circa 1890. The subjects in this image are identified on the
back as Caughnawaga Mohawks. Photographer: Howie, Detroit, Michigan.
|
The 1892 New York State census indicated
that the use of traditional medicine practices among the Iroquois had almost
disappeared.
The days of the old “medicine man”
have passed away. Young men from each of the reservations including Chief
Philip T. Johnson, of Tuscarora, are “travelling men” for so-called Indian
medicines, and make themselves welcomed and successful through the prestige of
their Indian character and good address (Donaldson 1892:50).
This same statistical study also listed
20 Mohawks from Akwesasne as traveling show men (Donaldson 1892:51) and no
doubt there were many more from Kahnawake, in Canada, who were not included in
the New York census.
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Figure 5a – The back
side of figure 5.
|
On the back of a recently discovered image
(figure 5 & 5a) the subjects are identified
as “Running Antelope and family, Warm Spring Indians, from Galion, Ohio” (the
Warm Spring Indian Reservation was in Oregon). In one of two other images of
this same family group (figures 6 and 7) they are identified as Mohawks. Their
clothing style would also confirm this. The
inked note on the back of figure 5 is faded and it appears to be from the
period; so why were they identified as Warm
Spring Indians?
![]() |
Figure 6 – Cabinet Card,
4.5 x 6.5 inches. Circa 1890. The
subjects are identified on the back, in a period note, as Caughnawaga, Mohawks.
Photographer: J.C. Patrick, Coalport, Pennsylvania.
|
![]() |
Figure 7 – Cabinet Card,
4.5 x 6.5 inches. Circa 1890. This is the same group depicted in figures 5
& 6. Photographer: E.J. Potten, Mansfield, Ohio.
|
Another interesting image from the same
period (figure 8) holds the key and sheds light on this. The subject,
identified as Chi-la-Kaw, is wearing an Iroquois style yoke and his headpiece
has Mohawk elements to it yet he is posing for the Oregon Indian Medicine
Company which was located just a short distance from Seneca Reservation in Salamanca,
New York.
![]() |
Figure 8 – Circa 1890
photograph, 4.5 x 6.5 inches. Portrait of Chi-la-kaw, Wounded Wolf, a
photographic advertisement for the Oregon Indian Medicine Company. Both sides
shown.
|
The Oregon Indian Medicine Company was
founded by Thomas Augustus Edwards who was born in 1832 in Saugerties, New
York. By his twenty-third birthday, he was already on a career in the
entertainment business when he became the manager for the Spaulding and Roger's Circus. In 1866, during the Snake War
(fought between the United States and the Snake Indians), he traveled to
Oregon.
It was in Oregon that Edwards learned
about Indian medicine through Dr. William C. McKay, one of four sons of
Alexander McKay… McKay was a physician to the Indians. His brother, Donald
McKay was a prominent scout and Indian fighter. Both men had Indian wives. Both
McKays returned east with Colonel Edwards about 1874, taking with them a party
of Warm Spring Indians. Edwards and the Indians toured Europe and then New
England demonstrating Indian skills and customs. In 1876 he took the Indian
show to the Centennial Exposition in Philadelphia. It was there that he began
selling Indian medicines (Dary 2008:259).
It wasn’t long afterwards that he
established the Oregon Indian Medicine Company. It was originally based in Pittsburgh,
Pennsylvania and their principal cure-all was a tonic called Ka-ton-ka. In 1882, the company moved to Corry,
Pennsylvania and was in full operation by 1885.
Edwards claimed his business partners in
this venture were the McKays from the Warm Spring Reservation in Oregon. Donald
McKay (figure 9) worked for both the US Army and the Bureau of Indian Affairs
as the captain of the Warm Spring scouts during the Modoc War (1872-73). His success in this endeavor earned him a good
deal of publicity and fame with the public. He eventually left his life as a
government scout and embarked on a career in “Wild West” shows. Mckay’s step-mother, Isabelle Montour, was
Iroquois and during the 1880s, he and his wife (Susan) and daughter (Minnie)
toured the country promoting products for Edwards and the Oregon Indian Medicine
Company.
![]() |
Figure 9 – Stereoview
(circa 1873) of Donald McKay, captain of the Warm Spring Indian scouts during
the Modoc War (1872-1873). Photographer: Louis Heller, Yreka, California.
|
While the operation was not as
extensive as that of the Kickapoo Indian Medicine Company, the Oregon Indian
Medicine Company at its height had several shows touring much of the nation
simultaneously (Dary 2008:259).
Edwards took advantage of McKay’s
notoriety and used the old Indian scout’s likeness in many of the company’s
advertisements. There were numerous
medicine shows touring the country in those days and firms that incorporated an
Indian theme had the most success. Americans wholeheartedly believed that
Indians had a deep knowledge of natural medicine and that their products would
help cure their ailments.
Figure 10 is a facsimile of a late-nineteenth
century advertisement that was posted in an Altoona, Pennsylvania newspaper by
the Oregon Indian Medicine Company to advertise the appearance of the Warm
Spring Indians in Altoona. It announced that the Indians would perform at the
Opera House. No year date was found for the advertisement although it likely
occurred sometime after 1885 when the Oregon Indian Medicine Company had moved
to Corry, Pennsylvania. The Indian medicine men were presumably curing patrons
at each performance with the company’s patent medicine.
Some
of the Indians listed in the advertisement were from out west but others were Mohawks.
In 1886, Buffalo Bill’s Wild West show played on Staten Island, in New York and
the Oglala chief American Horse replaced Sitting Bull as the Indian star of the
show. That winter they also performed at Madison Square Garden (Scarangella
McNenly 2012:25). The Altoona Opera House advertisement mentions that American
Horse would be appearing there. Did
Colonel Edwards somehow entice American Horse to leave Buffalo Bill’s Wild West
show to perform in his medicine show? It’s
not likely as I point out below. As the Oregon Indian Medicine Company grew, Edwards
hired more Native representatives and his company’s proximity to the Seneca
Reservation, in Salamanca may have provided a ready resource of Haudenosaunee representatives
or a gateway to other Iroquois reservations.
In the nineteenth century, the
entertainment business played an important role in the lives of many Native
people as it provided them with another means to earn a living. It was also
important for another reason; the Wild West and Medicine shows were a way for
Native people to maintain many of their traditions. The Office of Indian
Affairs (OIA) together with the Indian schools such as Carlisle (as well as the
church run residential schools), discouraged Indian participation in these
events because they believed the shows were counterproductive to their assimilation
efforts. Show promoters on the other
hand encouraged these displays as they were good for business. For the Indians,
it was a way to openly perform their traditional dances and ceremonies, thereby
overtly circumventing the work of the schools and the OIA. Kahnawake Mohawks in
particular had a good deal of experience in the entertainment business and show
recruiters sought them out because “people there were well suited to the
industry and participated willingly” (Scarangella McNenly 2012:104-105).
![]() |
| Figure 11 – Group photograph of Dove Wing, Scar Face Bear, Nisculitte, and American Horse, in St. Marys, Ohio, ca. 1880-1889. From the collection of the Ohio Historical Society. |
Chi-la-Kaw, pictured on the advertising
card in figure 8, is listed on the Opera House advertisement as is Dove Wing, a
sharpshooter from Kahnawake. The Ohio Historical Society has several old images
of her in their collection. In at least two of them she is depicted with the
Mohawk chief American Horse and Scar Face Bear (figure 11). She may have been
American Horse’s wife, Charlotte “Sara” Beauvias, as she looks remarkably like
her (see figure 12). In both images she is wearing the same underdress with
the identical border design at the bottom.
The Ohio Historical
Society records list the individual seated in the center of figure 11 as the “Dakota
chief American Horse” yet he is clearly not the same chief who participated in
Buffalo Bill’s Wild West Show (see figure 13).
![]() |
| Figure 13 – Circa 1900 photograph of Oglala Chief American Horse by photographer John Alvin Anderson (1869-1948). This is the American Horse who toured with Buffalo Bill in his Wild West |
Along with American Horse,
Chi-la-Kaw and Dove Wing, the Altoona Opera House advertisement also listed Kaw-shaw-gan,
the Red Wild Cat. The following narrative indicates that this individual was
also Iroquois. In John Owens 1889 account of the exploits of William Glazier,
he writes that:
At one time he [Glazier] joined
another eccentric character named Tom Lolar, an Indian of the Seneca tribe,
whose lands in the long ago of Indian history bordered the blue waters of Lake
Seneca in central New York. This peculiar pair proceeded to electrify certain
rural communities in their immediate neighborhood with huge posters, announcing
that on a given night:
Kaw-shaw-gan-ce,
or
The Red Wild
Cat,
THE
The Great
Chief of the Walaitipu Indians,
now
traveling for the benefit of his tribe, proposes to exhibit to an
enlightened
public the
trophies won
by his braves,
in their
battles with other ferocious tribes beyond the Rocky
Mountains,
and the Great Chief will likewise give an
exhibition
of the
WAR DANCES
OF HIS NATION.
Accordingly, upon the night in
question, Tom Lolar, as “Kaw-shaw-gan-ce,” and Henry Glazier as ticket agent,
reaped such an excellent harvest that the latter concluded to start a “live
Indian” upon his own account (Owens1889:51).
It
sounds like Tom Lolar invented Kaw-shaw-gan for the purpose of entertaining
audiences and the financial remuneration that ensued and he was most likely the
Kaw-shaw-gan listed on the Altoona Opera House advertisement.
The
photographic and written record indicates that entire Indian families worked
and traveled together in both the Medicine Shows and Wild West shows. The subjects
in figure 14 are identified and they, as well as those in figure 15 may have
been working for one or more of the Indian Medicine Companies. Native
performers, photographed in their best regalia, were making statements of their
identity, even if these images were likely taken to promote the company and
convey an air of authenticity on the medicine shows and their patent medicines.
The American Horse that Dove Wing is
depicted with in figure 11 is not the Sioux chief that traveled with Buffalo
Bill but rather he is the Mohawk deer clan chief Angus Montour. Other
identified images of him confirm this. Additionally, Scar Face Bear, also
depicted in figure 16, was from Kahnawake and he has descendants that are still
living there today. In this image he is incorrectly identified on the back as a
Warm Spring Indian.
So this brings us back to the image of
Running Antelope and his family (figure 5). Why were they identified as Warm
Spring Indians when they were certainly Mohawks? It’s clear that they, along
with many other Iroquois, were working for the Oregon Indian Medicine
Company. It’s not likely the public had a
personal interest in the specific tribal origin of the company representatives.
Since the company’s advertisements always claimed their representatives were
Warm Spring Indians, the public more than likely regarded all the Indians that
worked for them as Warm Spring Indians, hence the note on the back.
References
Cited:
Altena, Marga
2009 “The
Lady and the Indian: Representing an Inter-ethnic Marriage in Dutch and
Canadian News Media (1906-1928).” Published
in the International Journal of Canadian
Studies/Revue international d’ètudes canadiennes 38.
Armstrong, David and Armstrong,
Elizabeth
1991 The Great American Medicine Show, Being an
Illustrated History of Hukcsters, Healers, Health Evangelists and Heroes from
Plymouth Rock to the Present. Prentice Hall, New York.
Dary, David
2008 Frontier Medicine from the Atlantic to the
Pacific, 1492-1941. Alfred A. Knopf,
New York,
Donaldson, Thomas
1892 The
Six Nations of New York – Cayugas, Mohawks (Saint Regis), Oneidas, Onondagas,
Senecas, Tuscaroras. Eleventh Census of the United States. Robert P.
Porter, Superintendent. Extra Census
Bulletin. Indians. Washington, D.C. United States Census Printing Office.
Odell, John
1997 Indian
Bottles and Brands. Self-published by the author.
Owens, John
Algernon
1889 Sword
and Pen; or Ventures and Adventures of Willard Glazier (the Soldier-Author) in
War and Literature: Comprising Incidences and Reminiscences of his Childhood;
his Checkered Life as a Student and Teacher; and his Remarkable Career as a
Soldier and Author; Embracing also the Story of his Unprecedented Journey from
Ocean to Ocean on Horseback; and an Account of his Discovery of the True Source
of the Mississippi River, and Canoe Voyage Thence to the Gulf of Mexico.
P.W. Ziegler & Company, Publishers. Philadelphia.
Scarangella
McNelly, Linda
2012 Native Performers in Wild West Shows from
Buffalo Bill to Euro Disney. University of Oklahoma Press.
















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